India’s Largest Music Television Network, 9X Media Pvt. Ltd. is launching an International Music Channel called 9XO on 24th April 2012. 9XO is the sixth Music Channel from 9X Group, which operates India’s No. 1 Bollywood Music Channel 9XM, Punjabi Super Hit Music Channel 9XTashan, Marathi Music Channel 9XJhakaas, Timeless Bollywood Hits Channel – 9XJalwa and 9XM – UK which is available on the Sky Digital Platform.
Targeted at the upscale urban youth, 9XO will air English and International Music from across the globe. 9XO will also provide a platform called OmeGrown, for independent Indian music bands playing English music to showcase their talent.
Speaking on the launch of 9XO, Luke Kenny, Programming Head for 9XO said “Till date there has never been a 100% pure International Music Television Channel. With 9XO we would bring the Music video experience back full circle to the way the audience likes it, Uninterrupted… with no Non-Music programming whatsoever.”
9XO will air contemporary and uptempo English and International music. The Channel’s programming lineup comprises of fresh and innovative segments such as O-Vid, Who Dat, Wotta Song, Hot Sh*t & Out There, among many others which will showcase Hit International music cutting across genres, themes and artists.
Luke Kenny further stated, “The resurgence of Indian artists and bands playing English music has encouraged us to introduce a unique platform on 9XO called OmeGrown. The platform will highlight Indian talent and will bring to the fore the multi-talented youth who are pursuing English music and its sub-cultures in creative ways.

 The global explosion of EDM (Electronic Dance Music) will find a special place on the channel on weekends giving the dance music audience their very own house party experience. BYOB (Bring You Our Beats) is an uninterrupted flow of all the hottest dance hits from the biggest global DJs. All you have to do is leave your TV tuned to 9XO and Dance!9XO’s channel packaging has been designed using pop-art influences and elements with a layer of humour and attitude which would delight our target group. We are convinced and confident that the channel will receive a great response and will become the ultimate destination for international music.”
Mr. Punit Pandey, Sr. VP and Business Head, 9X Media Pvt. Ltd. said “Post a series of successful launches across the regional and Hindi markets and the launch of 9XM in the United Kingdom, we are pleased to present 9XO – an international music channel. The urban youth in India clearly feels the need of a platform that delivers International music in a great audio visual format. With 9XO we believe that we address this need gap by airing the best of English and International Music.”
Mr. Pandey further added, “We have also impaneled about 150 college students across key metros that we worked with, right at the channel construct stage. These students would continue to work with us as 9XO Board of Advisors on all the upcoming initiatives on the channel as well as on our digital platform.”
9XO will also launch its official website – on the same day of the Channel’s on-air launch. The vibrant and user-friendly website will engage the users with a series of innovative sections such as O-BOARD, LAUGH-O-RAMA, etc. Since music is largely consumed by the Youth online O-BOARD will encourage the youth to create their own playlist with their selected songs and share it with other users. There will also be a special college playlist section, where students from various colleges all over the country can create their own college playlists and publish the same on the website. These playlists will be closely monitored and updated regularly by the student consultants on board of 9XO. LAUGH-O-RAMA will provide a great platform to Indian comedians to showcase their talent and get internet users to rank them.
9XO will be widely available across cable and satellite homes in India and across key DTH platforms. So please call your cable and DTH operators now, to tune into 9XO.

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