NEO Sports Broadcast Pvt. Ltd will launch a premium all-sports channel ‘Neo Prime’ on Sunday, 3rd June. As part of the strategic focus on acquiring top drawer marquee blockbusters, Neo Cricket will be re-branded as Neo Prime to showcase maximum sports content during prime time.
Prasana Krishnan, COO, NEO Sports Broadcast Pvt. Ltd said, “Neo Prime is the prime feed of a premium all-sports channel. The channel will showcase HD ready sports content and will shortly launch an HD offering. As part of a long term strategy, Neo has been acquiring some of the biggest sporting events including UEFA Euro 2012, French Open, World Series Hockey, Sultan Azlan Shah Cup, Copa America and Rugby World Cup in addition to the existing bouquet of Asia Cup, German Bundesliga, Davis Cup, US PGA Tour, BWF Badminton Super Series, Fed Cup, etc. The network will shortly announce a slew of big ticket acquisitions and multiple all sports channels (Neo Prime and Neo Sports) will ensure scheduling conflicts are addressed to maximize the network viewership.”
With a surge in volume across multiple sports and reduce emphasis on live India Cricket – two all sports channel is the current need of the hour. In a nutshell, Neo Prime will create the ultimate prime time destination for the sports fan with a healthy mix of live blockbuster action and engaging and innovative programming including the award winning Academy, Dial C for Cricket, etc.

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