Jaya TV has scooped the television rights of Tamil language for the Rajinikanth starrer action-adventure film, Kochadaiyaan.
Eros International Media and Mediaone Global Entertainment have sold the Telugu rights of the film to Hyderabad-based Lakshmi Ganapathy Films.

Kochadaiyaan is scheduled to release towards the end of the year in Tamil, Telugu, Hindi and English language. Along with Rajinikanth, the film stars Deepika Padukone Jackie Shroff, Sharat Kumar, Nazzar, Shobana, Aadi and Rukmani.

The music of the film has been composed by AR Rahman, the story and supervision is by K.S. Ravikumar and direction by Rajinikanth’s daughter Soundarya R Ashwin.

Eros & Mediaone have also strategically tied up mobile handset manufacturer Karbonn Mobiles to launch 500,000 Kochadaiyaan Mobiles to celebrate the release of the film.

The film is expected to hit the screens in September/October coinciding with its audio launch.

Karbonn Kochadaiyaan mobiles will have exclusive screen savers and images from the film along with the trailer and the signature tune. The phone would also sport Rajinikanth's autograph on the back.

The music release of the film is planned in Tokyo and multi-city premieres are being planned across Los Angeles, London and India.

Mediaone Global Entertainment Director Dr. J Murali Manohar said, “We are overwhelmed by the marketing response for the film from brands and distributors and are looking forward to completing the film soon and releasing it later this year and excited that a big Bollywood studio like Eros is backing the project.”

Added Eros International Media MD Sunil Lulla, “We are confident that like Sivaji and Robot this (Kochadaiyaan) will also be a landmark film in Rajinikanth’s career with attractive monetization avenues and we are privileged to be a part of it. We are delighted to have Jaya TV on board for the Tamil satellite rights. We will also be releasing a separate Hindi version along with the Tamil version


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